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<b>[Music]</b>

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<b>This is a special episode</b>

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<b>of the Bryant Review Podcast.</b>

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<b>This is going to be a far less produced</b>

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<b>episode of the podcast,</b>

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<b>where I'm just going to kind of talk</b>

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<b>about my experience researching, writing,</b>

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<b>and creating the Bioshock retrospective.</b>

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<b>Over the last year, I have been working</b>

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<b>on articles for the site.</b>

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<b>A lot of the articles were basically me</b>

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<b>just reposting the scripts that I had</b>

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<b>created for my YouTube channel.</b>

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<b>I didn't really recognize this at the</b>

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<b>time, but YouTube had kind of forced me</b>

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<b>into a rabbit hole, a</b>

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<b>content hole, if you will.</b>

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<b>What I found was that my scripts were</b>

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<b>consistently about 1200 words, and it</b>

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<b>forced me to be really concise.</b>

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<b>In a way that maybe every</b>

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<b>story didn't necessarily tell.</b>

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<b>1500 words, I mean, what I found is that</b>

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<b>1200 words is about 8 minutes.</b>

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<b>And perhaps</b>

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<b>coincidentally, perhaps absolutely not.</b>

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<b>8 minutes is the minimum monetizable</b>

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<b>length of a YouTube video, at least to</b>

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<b>have multiple, like, mid-roll ads.</b>

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<b>If it's less than that,</b>

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<b>you can't have mid-rolls.</b>

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<b>So many of the articles that I've posted,</b>

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<b>like I said, have been rehashes,</b>

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<b>recycling, if you will, from the channel.</b>

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<b>As the Bryant Review has developed, as</b>

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<b>it's become a bigger thing, I have found</b>

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<b>that more people are</b>

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<b>interested in longer content.</b>

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<b>And I've really tried to push myself.</b>

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<b>I've found that people's attention spans</b>

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<b>are quite different when it</b>

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<b>comes to the written word.</b>

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<b>But I've also found it rather difficult</b>

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<b>to write long-form content because I have</b>

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<b>been exercising that 8-minute</b>

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<b>monetization muscle for 11 years or</b>

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<b>something for my channel.</b>

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<b>But this last month, I've been picking</b>

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<b>away at "Would You</b>

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<b>Kindly?" a BioShock retrospective.</b>

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<b>I've done a few retrospectives on the</b>

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<b>site. Dash has done</b>

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<b>many more than I have.</b>

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<b>But most of the retrospectives I've done</b>

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<b>have been a day's worth of work.</b>

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<b>Not really narrative-driven, like some of</b>

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<b>the developer stories</b>

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<b>that we've done on the site.</b>

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<b>And I don't know, I wanted to do</b>

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<b>something different because BioShock is</b>

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<b>such a meaningful title to me.</b>

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<b>It's one of the most</b>

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<b>influential games I've ever played.</b>

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<b>Not just in terms of gameplay or</b>

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<b>influencing me as a gamer or as a game</b>

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<b>developer, but influencing me based</b>

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<b>solely on the story the</b>

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<b>game is trying to tell.</b>

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<b>If you've listened to the podcast version</b>

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<b>of the article, then you'll</b>

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<b>know what I'm talking about.</b>

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<b>But essentially, I'll just</b>

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<b>quote from the article here.</b>

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<b>Despite having left his church, I hadn't</b>

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<b>separated myself from his off-brand of</b>

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<b>perverted conservatism that worshipped</b>

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<b>violence and authoritarians, nor the</b>

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<b>ideology that mistook blind,</b>

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<b>pseudo-intellectual confidence for merit.</b>

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<b>I credit BioShock's narrative as</b>

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<b>influential to exercising</b>

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<b>that partisan demon from my mind.</b>

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<b>The story, the themes, the allegory, the</b>

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<b>setting, perfectly balanced and</b>

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<b>profoundly astute, a sprawling, masterful</b>

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<b>and effective critique of an ideology</b>

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<b>that was polluting my</b>

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<b>post-exit worldview.</b>

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<b>So if you can't tell, BioShock is</b>

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<b>incredibly important to me, and that</b>

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<b>importance informed my desire to make</b>

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<b>something that I had never made before</b>

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<b>and push myself to work on something for</b>

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<b>longer than I really ever have before.</b>

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<b>So over the last month or so, I've been</b>

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<b>working on this</b>

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<b>article and it's exciting.</b>

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<b>And it's kind of taught</b>

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<b>me something about myself.</b>

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<b>In comparing my work with something like</b>

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<b>Dash, where Dash is writing these 3,000,</b>

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<b>4,000, 5,000 word articles,</b>

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<b>incredibly thorough, like no stone</b>

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<b>unturned reviews of hardware or</b>

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<b>retrospectives for, you</b>

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<b>know, their favorite games,</b>

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<b>I was feeling kind of inadequate. I was</b>

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<b>like, "Why can't I write something that</b>

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<b>is that thorough or that deep</b>

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<b>or that long?" Not to say that length is</b>

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<b>everything, of course it's not, but it</b>

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<b>was, it was, for some</b>

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<b>reason it was something</b>

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<b>that I was a little bit insecure about. I</b>

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<b>can't put my finger on exactly why.</b>

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<b>Except for now. Now that I've actually</b>

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<b>published this article, it's really been</b>

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<b>educational for me in an introspective</b>

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<b>way. As I started to</b>

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<b>say, I've never really</b>

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<b>thought about, I've never really</b>

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<b>considered why my articles were as short</b>

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<b>as they were until I</b>

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<b>started to really put pen to paper</b>

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<b>with this retrospective, right? Like,</b>

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<b>yes, eight minutes is the monetizable</b>

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<b>amount on YouTube for</b>

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<b>mid-rolls, right? Of course.</b>

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<b>But also like eight minutes is what I</b>

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<b>could achieve in a day. From starting</b>

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<b>from scratch with a script</b>

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<b>to filming and then editing,</b>

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<b>doing a thumbnail and getting it uploaded</b>

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<b>to YouTube, you know, 1200 to 1500 words</b>

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<b>was the, like pretty much the absolute</b>

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<b>maximum of what I could actually</b>

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<b>achieve in a day.</b>

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<b>And that and it's so interesting to me</b>

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<b>the the idea that like</b>

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<b>for the last 11 years,</b>

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<b>I've like honed my workflow to a point</b>

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<b>where I know what I can do</b>

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<b>in that that whole pipeline.</b>

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<b>I know what's achievable and I've been</b>

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<b>writing for that. It's forced me to be</b>

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<b>concise and develop a</b>

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<b>voice that's unique and I appreciate</b>

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<b>that. But at the same time,</b>

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<b>like I said at the top of this</b>

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<b>episode, I look back and I think many of</b>

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<b>the stories that I've</b>

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<b>tried to tell might not have</b>

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<b>been serviced fully in</b>

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<b>that 1500 word window.</b>

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<b>found my way to this realization as I was</b>

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<b>editing the video portion of this</b>

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<b>article, this podcast episode. It's very</b>

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<b>interesting how much</b>

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<b>work I could have put into</b>

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<b>the episode. I could have put so much</b>

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<b>more work, I'm talking, I'm not even</b>

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<b>kidding, like a couple</b>

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<b>more days worth of work into the video</b>

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<b>version of the article, and I</b>

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<b>decided not to for a couple of</b>

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<b>reasons. You know, first of all, the</b>

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<b>story is really being told</b>

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<b>through the what I'm saying,</b>

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<b>right? And the idea is really to drive</b>

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<b>people to the website. I'm</b>

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<b>not really keen on YouTube</b>

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<b>anymore, if you can't tell. It's pissed</b>

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<b>me off. Their policies and their</b>

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<b>contribution to ruining</b>

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<b>the world is palpable. It is</b>

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<b>identifiable, and I really hate the idea</b>

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<b>of being part of that now.</b>

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<b>And the fact that they're playing the</b>

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<b>FOMO game against TikTok,</b>

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<b>where shorts are unraveling people's</b>

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<b>attention span even further.</b>

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<b>So the idea of posting my...</b>

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<b>The idea of putting another 24 to 48</b>

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<b>hours worth of actual work</b>

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<b>into making a YouTube version</b>

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<b>just didn't sit right with me,</b>

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<b>especially knowing that this video</b>

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<b>version is only going to</b>

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<b>get like 5 or 6,000 views.</b>

190
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<b>It's just like even if I put 48,</b>

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<b>even if I put the next week's worth of</b>

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<b>work into this video version,</b>

193
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<b>it would not...</b>

194
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<b>The cost versus benefit would just be</b>

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<b>next to zero, right?</b>

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<b>So I had to cut my losses.</b>

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<b>I was...</b>

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<b>I just...</b>

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<b>And honestly, I'm</b>

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<b>willing to bet like $100</b>

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<b>that the YouTube version of this article</b>

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<b>is going to get fewer than 6,000 views.</b>

203
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<b>And it's like...</b>

204
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<b>Like, what's the point</b>

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<b>of posting it on YouTube?</b>

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<b>Now, of course, I</b>

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<b>wanted to do a video version.</b>

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<b>I was thinking to myself like,</b>

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<b>"Oh, I'm going to do</b>

210
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<b>the audio version anyway,</b>

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<b>and I'm going to put a lot</b>

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<b>of work into the audio side."</b>

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<b>And it wouldn't be that much extra work</b>

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<b>to do video for it as well.</b>

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<b>Well, turns out it actually...</b>

216
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<b>The audio version was</b>

217
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<b>finished on like Friday,</b>

218
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<b>and today is Sunday, and I finally...</b>

219
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<b>Like, it's... What time is it?</b>

220
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<b>It's like 3 o'clock</b>

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<b>on a Sunday afternoon.</b>

222
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<b>And it took me another two days of work</b>

223
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<b>to get the video to where it is.</b>

224
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<b>So the video version took way too long.</b>

225
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<b>I'm so torn because I</b>

226
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<b>want to make videos.</b>

227
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<b>But the amount of investment in terms of</b>

228
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<b>time to make videos on YouTube now</b>

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<b>is so high for me because I'm not...</b>

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<b>I'm not content to just</b>

231
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<b>make reaction content.</b>

232
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<b>And that's really the only stuff on the</b>

233
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<b>channel that gets any views anymore.</b>

234
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<b>And I really hate...</b>

235
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<b>Hate capital H, right?</b>

236
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<b>Making reaction content.</b>

237
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<b>It's so lazy.</b>

238
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<b>I just can't stand it.</b>

239
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<b>And so the idea of just kind of making</b>

240
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<b>reaction content like,</b>

241
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<b>"Oh, yeah, Linus Tech Tips</b>

242
00:11:12,133 --> 00:11:13,933
<b>did another Linux challenge."</b>

243
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<b>Bro, I can't stand it.</b>

244
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<b>It's like, what am I doing?</b>

245
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<b>Like, why am I doing that?</b>

246
00:11:23,700 --> 00:11:28,966
<b>So really, my goal has been to drive</b>

247
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<b>traffic to the website.</b>

248
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<b>And I know that YouTube punishes that.</b>

249
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<b>You can see it in the analytics, you</b>

250
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<b>know, of my last video.</b>

251
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<b>I did the unboxing of Steam Link and</b>

252
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<b>Steam Controller, which was a narrative</b>

253
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<b>take on an unboxing video.</b>

254
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<b>I've never seen anything</b>

255
00:11:50,600 --> 00:11:51,866
<b>quite like it on YouTube.</b>

256
00:11:52,899 --> 00:11:54,766
<b>What it actually reminded me of the most</b>

257
00:11:54,766 --> 00:11:56,633
<b>was, you know, of the things that I've</b>

258
00:11:56,633 --> 00:11:58,166
<b>seen anyway is the YouTube</b>

259
00:11:58,166 --> 00:11:59,500
<b>channel This Does Not Compute,</b>

260
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<b>where he talks about</b>

261
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<b>unboxing, you know, old tech.</b>

262
00:12:05,133 --> 00:12:09,666
<b>We're talking like vintage Macintosh PCs.</b>

263
00:12:10,766 --> 00:12:13,666
<b>We're talking like, what was he had a</b>

264
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<b>Bose radio that he unboxed or restored?</b>

265
00:12:17,633 --> 00:12:18,833
<b>I'm not restoring anything.</b>

266
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<b>And my Steam Link is like, you know, 11</b>

267
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<b>years old rather than</b>

268
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<b>rather than, you know,</b>

269
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<b>20 or 30 or 40 years old.</b>

270
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<b>But that's what the closest it reminded</b>

271
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<b>me to of content that I've seen.</b>

272
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<b>But what I found really interesting is</b>

273
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<b>that the analytics on that YouTube video</b>

274
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<b>are absolute garbage.</b>

275
00:12:48,899 --> 00:12:50,866
<b>I mean, there's a small</b>

276
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<b>spike in the first day.</b>

277
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<b>It gets about 2000 views.</b>

278
00:12:55,566 --> 00:12:57,100
<b>And then in the next almost</b>

279
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<b>week, it gets another 2000 views.</b>

280
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<b>It's a slow drip.</b>

281
00:13:03,000 --> 00:13:04,866
<b>It's I mean, in the first let's see,</b>

282
00:13:04,866 --> 00:13:07,899
<b>wait, in the first day, this video got</b>

283
00:13:07,899 --> 00:13:10,200
<b>two thousand nine hundred views.</b>

284
00:13:11,000 --> 00:13:12,799
<b>And then after that, it got nothing like</b>

285
00:13:12,799 --> 00:13:13,799
<b>it got another thousand</b>

286
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<b>views in the next almost week.</b>

287
00:13:18,000 --> 00:13:20,466
<b>It got net three subscribers for the</b>

288
00:13:20,466 --> 00:13:21,566
<b>channel and it earned six</b>

289
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<b>dollars and seventy four cents.</b>

290
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<b>Six bucks for what I put in for time,</b>

291
00:13:27,466 --> 00:13:29,266
<b>which was quite a bit.</b>

292
00:13:29,266 --> 00:13:31,366
<b>I put in probably two days worth of work</b>

293
00:13:31,366 --> 00:13:34,466
<b>into this in this video.</b>

294
00:13:36,133 --> 00:13:37,066
<b>Whatever. Right.</b>

295
00:13:37,066 --> 00:13:38,366
<b>And this is starting to sound a little</b>

296
00:13:38,366 --> 00:13:40,533
<b>bit better and I am a little bit better</b>

297
00:13:40,533 --> 00:13:44,166
<b>because I feel like YouTube has just</b>

298
00:13:46,500 --> 00:13:49,799
<b>advocated the promise that they made to</b>

299
00:13:49,799 --> 00:13:52,500
<b>creators when the platform was created.</b>

300
00:13:53,700 --> 00:13:55,700
<b>When I first joined, I mean, YouTube was</b>

301
00:13:55,700 --> 00:13:57,100
<b>a great place to find an audience.</b>

302
00:13:57,500 --> 00:13:59,666
<b>Within the first couple of months, I had</b>

303
00:13:59,666 --> 00:14:00,966
<b>a couple thousand</b>

304
00:14:00,966 --> 00:14:02,200
<b>subscribers on my channel.</b>

305
00:14:02,666 --> 00:14:04,433
<b>But to bring it back to the reason that</b>

306
00:14:04,433 --> 00:14:06,433
<b>I'm actually recording this is because</b>

307
00:14:08,399 --> 00:14:11,966
<b>the fact is I really am</b>

308
00:14:11,966 --> 00:14:14,700
<b>focused now on the Bryant review.</b>

309
00:14:15,066 --> 00:14:15,866
<b>I'm focused on.</b>

310
00:14:17,866 --> 00:14:19,366
<b>The work that we're doing there, I'm</b>

311
00:14:19,366 --> 00:14:21,066
<b>focused on the audience</b>

312
00:14:21,066 --> 00:14:22,000
<b>that we're building there.</b>

313
00:14:22,733 --> 00:14:23,500
<b>I'm focused on you.</b>

314
00:14:24,799 --> 00:14:25,866
<b>I want to.</b>

315
00:14:29,233 --> 00:14:31,066
<b>I want to make the world a better place.</b>

316
00:14:31,466 --> 00:14:33,766
<b>That's been my goal with everything that</b>

317
00:14:33,766 --> 00:14:36,133
<b>I've done in my entire life.</b>

318
00:14:37,333 --> 00:14:40,899
<b>And I feel like it's just not possible to</b>

319
00:14:40,899 --> 00:14:41,700
<b>make the world a</b>

320
00:14:41,700 --> 00:14:45,266
<b>better place when you're.</b>

321
00:14:45,866 --> 00:14:46,333
<b>Tailoring.</b>

322
00:14:47,966 --> 00:14:49,600
<b>The things you're trying to say.</b>

323
00:14:50,600 --> 00:14:53,533
<b>To a machine learning algorithm that</b>

324
00:14:53,533 --> 00:14:55,633
<b>holds attention in contempt.</b>

325
00:14:58,000 --> 00:15:00,700
<b>And make no mistake about it, that is</b>

326
00:15:00,700 --> 00:15:03,633
<b>exactly what the YouTube algorithm and</b>

327
00:15:03,633 --> 00:15:05,000
<b>TikTok algorithm and</b>

328
00:15:05,000 --> 00:15:07,166
<b>Instagram algorithms are, right?</b>

329
00:15:07,500 --> 00:15:09,933
<b>Like they are machine learning algorithms</b>

330
00:15:09,933 --> 00:15:13,533
<b>and they hold your attention in contempt.</b>

331
00:15:15,566 --> 00:15:17,366
<b>They hold your mind in contempt.</b>

332
00:15:18,966 --> 00:15:23,166
<b>Yeah, everything is weird right now.</b>

333
00:15:25,000 --> 00:15:26,399
<b>And I don't know, I</b>

334
00:15:26,399 --> 00:15:29,299
<b>just wanted to say my piece</b>

335
00:15:29,833 --> 00:15:33,333
<b>and kind of talk about my feelings.</b>

336
00:15:33,966 --> 00:15:37,000
<b>Because recently, the</b>

337
00:15:37,000 --> 00:15:39,500
<b>prospect of posting this</b>

338
00:15:39,899 --> 00:15:42,166
<b>Bioshock retrospective has actually been</b>

339
00:15:42,166 --> 00:15:43,566
<b>quite nerve-wracking.</b>

340
00:15:44,200 --> 00:15:47,000
<b>I've been absolutely nervous.</b>

341
00:15:47,666 --> 00:15:49,700
<b>In a way that I have never been nervous</b>

342
00:15:49,700 --> 00:15:51,100
<b>about posting anything before.</b>

343
00:15:52,500 --> 00:15:55,066
<b>And I think it's because I am pretty far</b>

344
00:15:55,066 --> 00:15:56,200
<b>outside my comfort zone.</b>

345
00:15:57,100 --> 00:15:58,366
<b>This article is 4000</b>

346
00:15:58,366 --> 00:16:01,366
<b>something words long and I am...</b>

347
00:16:04,833 --> 00:16:07,600
<b>I've put in so much work into it.</b>

348
00:16:09,399 --> 00:16:10,799
<b>Yeah, I mean it's even to the point where</b>

349
00:16:10,799 --> 00:16:13,466
<b>like I reached out to a friend who I know</b>

350
00:16:14,933 --> 00:16:16,466
<b>knows Ken Levine or at least is</b>

351
00:16:16,466 --> 00:16:17,299
<b>acquainted with him.</b>

352
00:16:17,299 --> 00:16:20,000
<b>And I was like, "Yo, could we get an</b>

353
00:16:20,000 --> 00:16:21,033
<b>interview with Ken Levine?"</b>

354
00:16:21,299 --> 00:16:22,799
<b>And I never heard back</b>

355
00:16:22,799 --> 00:16:23,899
<b>from Ken, unfortunately.</b>

356
00:16:25,299 --> 00:16:29,033
<b>But I really wanted to go a step beyond</b>

357
00:16:29,033 --> 00:16:32,799
<b>where we are, where I've been before.</b>

358
00:16:35,366 --> 00:16:37,700
<b>And so with that said, I</b>

359
00:16:37,700 --> 00:16:41,066
<b>hope that you like this article.</b>

360
00:16:42,966 --> 00:16:46,366
<b>I really do because I had</b>

361
00:16:46,366 --> 00:16:47,966
<b>a lot of fun writing it.</b>

362
00:16:48,700 --> 00:16:49,399
<b>I had a lot of fun</b>

363
00:16:49,399 --> 00:16:51,866
<b>producing the podcast version.</b>

364
00:16:52,866 --> 00:16:54,033
<b>And I had a lot less fun</b>

365
00:16:54,033 --> 00:16:55,266
<b>producing the YouTube version.</b>

366
00:16:56,299 --> 00:16:59,266
<b>I think that tells me a lot about where</b>

367
00:16:59,266 --> 00:17:01,466
<b>my priorities should be going forward.</b>

368
00:17:04,599 --> 00:17:06,299
<b>All right. Peace.</b>

